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About Us
Events. Creative Services. Strategy.We are a full-service event planning and brand management firm with a passion for showcasing regionally-sourced products. Whether you are looking to host a truly unique event, generate buzz about a new product, or re-brand/re-think your existing business model – our team and network of strategic partners can help you achieve success.
Here’s a partial list of our capabilities:
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Event planning – from concept to completion and everything in between!
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Venue management
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Concert management / booking
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Event staffing
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Marketing plan development
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Advertising and media planning – social media + much, much more!
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Public relations and community affairs
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Graphic design – branding, print and electronic collateral
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Website development
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Creative copy
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Strategic sourcing
Everything we do comes back to your ROIs - both monetary and non-monetary . Your success is our success. We strive to acheive your objectives, manage (and exceed) expectations and forge long-standing relationships with all our clients.
Who is Rolling Barrel?Rolling Barrel was founded in 2007. Our interest in local food, drink, and event planning fueled our desire to start a business with a similar focus. Every event we create is driven by our collective enthusiasm for supporting regional businesses, encouraging social interaction, and fostering educational awareness.Management Team Profiles:

Victor Hurdle | Managing Director | victor@rollingbarrel.com
With extensive experience in business analysis, performance management, workforce development and event planning — coupled with an unbridled passion for craft beer and vegetarian cuisine, Victor leads our team in all facets of operations and client relations. Prior to joining Rolling Barrel in this capacity, he spent seven years spearheading numerous HR and professional development initiatives for SEI Investments. He has also worked as an events planner/volunteer for the Yellow Ribbon Suicide Prevention Program and Stop Hunger Now. Victor holds a B.A. in Human Resource Administration from Temple University’s Fox School of Business and Management.
Matt Mebert | Vice President, Sales & Marketing | matt@rollingbarrel.comMatt currently oversees Rolling Barrel’s private events and regional product education programs, including the popular “Taste of the Region” package for businesses, non-profits, and social groups. His strong sales and marketing background has enabled him to facilitate partnerships and increase brand awareness across numerous industries. Matt has also been involved in a myriad of teaching, training, and development initiatives. He holds a Bachelor’s Degree in History and a Certification in Secondary Education from Washington College. He is presently enrolled in Temple University’s Fox School of Business, pursuing his M.B.A. with a concentration in Marketing.
Jenna Greb | Manager, Events & Communications | jenna@rollingbarrel.com Jenna is the glue that holds the Rolling Barrel team together. With skill sets including creative copy, social media management, and customer relations, Jenna works closely with existing clients to execute marketing plans and reinforce brand awareness. Serving as the primary liaison for all vendors relations, specifically for large festival management, she has a knack for effectively communicating information to all vested parties to ensure flawless event execution. Jenna holds a B.S. in Communications and Rhetorical Studies from Syracuse University.
In addition to our management team, Rolling Barrel has a tremendous arsenal of part-time event staff, designers, and strategic partners — all with the same passion for advocating locally-sourced products, crafting amazing events, and managing successful campaigns. Contact us today so that we can share our expertise and customize a package that fits your needs!
Our Commitment To Local BusinessWe are thrilled to represent and work with so many amazing local businesses. Visit our partners/clients page for a full list with links to their websites. We proudly support Pennsylvania’s “Buy Fresh, Buy Local“ initiative along with the Slow Food movement. Many of the products we feature at events are also a part of the Pennsylvania Department of Agriculture’s PA Preferred program. Please visit their sites and support their efforts!
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